Lecture by Prof. Dr. iur et lic. rer. pol. Anne van Aaken

Business can be and is regulated by a variety of means: command and control, positive and negative, mostly monetary incentives, both of them relying on the rational choice assumption as well as values incorporated in mostly non-binding norms, drawing on constructivist and sociological theories. A rather new tool of regulation is nudging, relying on behavioral economics and psychology. Can this tool be applied to business and if so, what are its potential and its limits?

This event took place on May 12th 2022.

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