The SE Interdisciplinary Business Project (IBP) is a capstone seminar within the master program ‘Management’. The seminar is a cooperative teaching format of the Institute for Retailing, Sales and Marketing, the Institute for Strategic Management, and the Institute for International Management. Four cooperation partners (voestalpine Steel Division, KEBA AG, Fronius International, Greiner AG) participated in the seminar.

Each student group had to document the seminar from their own point of view. Have a look at their authentic video, in which the group reviews the seminar process and highlights the importance of teamwork for a successful IBP project. The documentation shows that the ups and downs during the semester, led to many lessons learned for the students. The key message from the group is that sometimes you have to take a step back and evaluate your position in order to move forward in a project.

We are proud of the good work of our students, well done!