This semester the final presentations of the seminar "Interdisciplinary Business Project" (Master Management) took place in the unique location of the “International Academy Traunkirchen”. The seminar was again held as a joint cooperation project between the Institutes of Retailing, Sales and Marketing, Strategic Management and International Management. Four cooperation partners (voestalpine Steel Division, Fronius International, Greiner AG and KEBA AG) provided the students with exciting topics and supervised them together with the JKU supervisors on the way from concept development to the final presentation.

Our students dealt with topics such as Strategic Customer Foresight (Fronius International), the analysis and development of core competencies (voestalpine Steel Division) and Corporate Business Angels (Greiner AG).

In an impressive final presentation, the students were able to present their results and conclusions to the company representatives. After the intensive weeks, we then enjoyed a boat trip together on Lake Traunsee and dinner at the Wirtshaus Poststube.

We are very proud of the good work of our students and are already looking forward to the next semester!