The book offers both students and practitioners the opportunity to quickly and easily familiarize themselves with the complex world of strategic management. The unique feature of this book is the comprehensive and at the same time concise presentation of relevant topics along the entire strategy process. In doing so, the authors focus on central findings of the discipline without completely losing sight of other perspectives and opinions.

The book supports the systematic thinking through of strategic issues and provides many references to current findings and the latest scientific studies. A multi-perspective approach helps to know and understand methods and instruments and to be able to use them in a targeted manner. Those who can use different tools in a purposeful manner will be able to act more effectively and efficiently – a prerequisite for successful STRATEGY.

Already the first edition became a bestseller. In the third, comprehensively updated edition, which has again been published by the renowned Person Verlag, the authors take up current strategic challenges while remaining true to their basic objective: thus, the third edition is also a book that is suitable for entry into strategic management and provides direct benefits for learners and practitioners.