A central content of strategy education is the creation, preservation and improvement of the competitiveness of companies and business models. If one follows the Creating Competitiveness Model, it becomes apparent that each competitive arena has different specifics with regard to competitiveness. Accordingly, it is necessary to first conduct a situational appraisal of a business model in order to select useful management approaches and strategy tools based on this assessment. In this context, we are interested in how students can learn to deal with different theories, models and concepts in a differentiated way. How should university teaching in strategic management be designed so that future strategists do not jump to conclusions and apply simple, familiar or tried-and-tested approaches, regardless of whether they are useful in the specific competitive situation of the company or business model?