The Major "Strategic and Market-oriented Management" comprises a total of 14 semester hours (24 ECTS) and consists of six courses as well as the written subject examination. In addition, a Bachelor Seminar is offered in which you develop your Bachelor Thesis step by step:

Details on each course can be found in the KUSSS, opens an external URL in a new window or Study Guide, opens an external URL in a new window.

Please note that some courses build on each other and therefore a mixture of Strategy-oriented and Marketing-oriented courses is not possible.

This concerns the following seminars:         

• SE Applied Strategic and Market-oriented Management
• SE Strategic and Market-oriented Management: Research & Theory
• Bachelorseminar Strategic and Market-oriented Management

You decide - depending on your preferences - whether you want to focus more on Strategic Management or Market-oriented Management. Therefore, please only take courses offered by either the Institute of Strategic Management or the Institute for Retailing, Sales and Marketing. This decision also determines the institute where your Bachelor Thesis will be supervised.

You can also choose "Strategic and Market-Oriented Management" as a Minor. This comprises 8 semester hours and consists of two foundation and two advanced courses.

Details on each course can be found in the KUSSS, opens an external URL in a new window or Student Handbook, opens an external URL in a new window.