Ernest Kulhavy Marketing Scholarship

The Marketing Club Linz promotes young marketing talents with the Ernest Kulhavy Marketing Scholarship.
Mrs. Larisa Stolic, BSc, MSc, as the best graduate of the Master's program in General Management with the Specialized Competence "Marketing" at JKU, received the Ernest Kulhavy Marketing Scholarship for the academic year 2017/2018.
The scholarship holder wrote her master thesis on "The relevance of internal branding for a holistic branding approach - Determinants and outcomes".

The name of the scholarship honors the founding and honorary president of the Marketing Club Linz: o. Univ.-Prof. Ernest Kulhavy, who has rendered outstanding services in many areas of marketing.