The KEBA student group takes you on their semester journey towards successfully managing their seminar project.

From 08.09-09.09.2022 the 7th Colloquium on European Research in Retailing (CERR) took place at the University of Zagreb, Faculty of Economics and…

- says Univ.-Prof. Dr. Christoph Teller in an interview with the Kronen Zeitung about the consequences of the sharp rise in fuel prices, parallel…

Prof. Dr. Christoph Teller and Dr. Ernst Gittenberger gave interesting insights into current IHaM analyses on retail, sales and marketing at this…

On Tuesday, 28.06.2022, the end of the semester was proudly celebrated at the Marketing Summer Cocktail 2022. With the motto "Caribean Vibes" the…

The Marketing Club Linz and the Federation of Upper Austrian Industry invited to a highly topical talk:

Home office - came to stay!?
Pros and cons of…

Our current IHaM analysis shows that subjective price perceptions are already leading to tangible changes in purchasing behaviour. Due to rising…

There is no English version available for this article. Please switch to the German version for more information. Please click on the DE at the top…

It is great to find our last IHaM analysis as headline on the front page of Austria's biggest daily newspaper. This time we dealt with the effects of…