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News & Events

[Translate to Englisch:] IBP

Documentation of the Seminar Interdisciplinary Business Project SS2022

The KEBA student group takes you on their semester journey towards successfully managing their seminar project.

[Translate to Englisch:] CERR 2022

IHaM staff as guests at CERR in Croatia


From 08.09-09.09.2022 the 7th Colloquium on European Research in Retailing (CERR) took place at the University of Zagreb, Faculty of Economics and…

[Translate to Englisch:] Bild

"Those who plan their purchases save the most".

- says Univ.-Prof. Dr. Christoph Teller in an interview with the Kronen Zeitung about the consequences of the sharp rise in fuel prices, parallel…

[Translate to Englisch:] Bild

IHaM again at the MMM symposium on the latest trends in retailing this year.

Prof. Dr. Christoph Teller and Dr. Ernst Gittenberger gave interesting insights into current IHaM analyses on retail, sales and marketing at this…

[Translate to Englisch:] Preisträger

Marketing Summer Cocktail

On Tuesday, 28.06.2022, the end of the semester was proudly celebrated at the Marketing Summer Cocktail 2022. With the motto "Caribean Vibes" the…

[Translate to Englisch:] Redner MCL

13th Industry Marketing Talk 2022

The Marketing Club Linz and the Federation of Upper Austrian Industry invited to a highly topical talk:

Home office - came to stay!?
Pros and cons of…

[Translate to Englisch:] Teuerung

First reactions to rising retail prices

Our current IHaM analysis shows that subjective price perceptions are already leading to tangible changes in purchasing behaviour. Due to rising…

[Translate to Englisch:] Anteil Online-Shopper:innen 2021


There is no English version available for this article. Please switch to the German version for more information. Please click on the DE at the top…

[Translate to Englisch:] Cover Kronen Zeitung

Rising fuel prices and the "New Sexy" in retailing

It is great to find our last IHaM analysis as headline on the front page of Austria's biggest daily newspaper. This time we dealt with the effects of…