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News & Events

[Translate to Englisch:] Bild

Multi-channel - the bold response to the crisis?

Almost twice as many consumers shop multi-channel than exclusively offline

[Translate to Englisch:] c&C

Click & Collect on the rise in online shopping

- also in response to return shipping fees?!

[Translate to Englisch:] Finanzen

Households' financial outlook remains gloomy

or it has ever been more fun to be a retailer!

[Translate to Englisch:] Handelsklima

 IHaM Half-Year Consumer Climate Review

While consumer confidence has slowly improved during the first half of 2023, it still remains negative.

[Translate to Englisch:] Urlaub

Summer Holidays & Shopping

- Insight into an Austrian "love affair" that has been underestimated until now


[Translate to Englisch:] Fortaleza

Best Paper Award Winner @Consortium for International Marketing Research (CIMaR)

Assoz. Univ. Prof. Dr. Katharina Hofer attended this year's consortium for International Marketing Research (CIMaR) in Fortaleza/Brazil.

She was…


8th Annual Colloquium on European Research in Retailing

Prof. Dr. Christoph Teller and university assistants Kathrin Mayr, Sarah Amsl, and Teresa Schwendtner (JKU's Institute of Retailing, Sales and…

[Translate to Englisch:] Team

The 2023 Marketing Summer Cocktail

IHaM celebrates the start of summer by hosting a rooftop party.

[Translate to Englisch:] Retouren

Return Fees - A "Gamechanger" in Online Shopping!

An IHaM analysis has shown that return fees would seriously change online shoppers' buying behaviour