Almost twice as many consumers shop multi-channel than exclusively offline

- also in response to return shipping fees?!

or it has ever been more fun to be a retailer!

While consumer confidence has slowly improved during the first half of 2023, it still remains negative.

- Insight into an Austrian "love affair" that has been underestimated until now

Assoz. Univ. Prof. Dr. Katharina Hofer attended this year's consortium for International Marketing Research (CIMaR) in Fortaleza/Brazil.

She was…

Prof. Dr. Christoph Teller and university assistants Kathrin Mayr, Sarah Amsl, and Teresa Schwendtner (JKU's Institute of Retailing, Sales and…

IHaM celebrates the start of summer by hosting a rooftop party.

An IHaM analysis has shown that return fees would seriously change online shoppers' buying behaviour