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Institute for Retailing, Sales and Marketing
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News & Events

News
[Translate to Englisch:] Bild

Multi-channel - the bold response to the crisis?
 

Almost twice as many consumers shop multi-channel than exclusively offline

News
[Translate to Englisch:] c&C

Click & Collect on the rise in online shopping

- also in response to return shipping fees?!

News
[Translate to Englisch:] Finanzen

Households' financial outlook remains gloomy
 

or it has ever been more fun to be a retailer!

News
[Translate to Englisch:] Handelsklima

 IHaM Half-Year Consumer Climate Review
 

While consumer confidence has slowly improved during the first half of 2023, it still remains negative.

News
[Translate to Englisch:] Urlaub

Summer Holidays & Shopping

- Insight into an Austrian "love affair" that has been underestimated until now

 

News
[Translate to Englisch:] Fortaleza

Best Paper Award Winner @Consortium for International Marketing Research (CIMaR)

Assoz. Univ. Prof. Dr. Katharina Hofer attended this year's consortium for International Marketing Research (CIMaR) in Fortaleza/Brazil.

She was…

News
CERR

8th Annual Colloquium on European Research in Retailing

Prof. Dr. Christoph Teller and university assistants Kathrin Mayr, Sarah Amsl, and Teresa Schwendtner (JKU's Institute of Retailing, Sales and…

News
[Translate to Englisch:] Team

The 2023 Marketing Summer Cocktail

IHaM celebrates the start of summer by hosting a rooftop party.

News
[Translate to Englisch:] Retouren

Return Fees - A "Gamechanger" in Online Shopping!

An IHaM analysis has shown that return fees would seriously change online shoppers' buying behaviour