Go to JKU Homepage
Institute for Retailing, Sales and Marketing
What's that?

Institutes, schools, other departments, and programs create their own web content and menus.

To help you better navigate the site, see here where you are at the moment.

News & Events

News
[Translate to Englisch:] Christmas Shopping

Christmas-Shopping 2024

Crisis affects Christmas shopping

News
[Translate to Englisch:] Black Friday

Black Friday 2024

Crisis, online bargain hunting, record spending & Amazon

News
[Translate to Englisch:] bild

Video award from “Introduction to Marketing”
 

On Tuesday, November 12, 2024, the best videos of the courses “Introduction to Marketing” were awarded.

News
[Translate to Englisch:] bild

Saint Martin's Report 2024
 

The consumer behavior of the often overlooked lower income quartile

News
[Translate to Englisch:] bild

IHaM forecast for the 2024 Christmas market season
 

Positive outlook despite the crisis

News
[Translate to Englisch:] bild

Kick-off Event of the Master Seminar “IBP” WS24/25

Introduction of the partner companies and the topics

News
[Translate to Englisch:] bild

Gloomy outlook for the fourth quarter
 

and therefore also to the 2024 Christmas business

News
[Translate to Englisch:] bild

“Dynamic pricing” in food retail?
 

Current IHaM analysis of the consumer perspective

News
[Translate to Englisch:] bild

No consumer recovery expected!

Current IHaM long-term analysis of consumer sentiment and reluctance to spend