The seminar is a cooperative educational format introduced by the Institute for Retailing, Sales and Marketing, the Institute for Strategic Management, the Institute for International Management, and the Institute of Leadership and Change Management.

The project advisors from our four partner companies - KEBA AG, Fronius International, voestalpine Steel Division, and Greiner AG - gave each student group an individual introduction to their business project.

As part of their projects, students are expected to successfully address real-world marketing and management challenges in B2B markets and present their findings to the management boards at the end of the semester.

We look forward to an exciting semester!