As part of the "Introduction to Marketing" course, students are intially introduced to conventional theory. Afterwards, students have an opportunity to demonstrate their application-orientated skills. As part of a group, each student analyses a freely selected product or service brand and presents the results as part of a creative video.

The course highlight is the final event which invites the five best groups. An independent jury selects the winning video in advance. As part of the event at the JKU Uni Center, the best five videos are viewed together with the course instructors and the students and IHAM team enjoy a subsequent reception. The winning group was rewarded with a TeichWerk gift card.

We would like to congratulate all of the students and we wish them further success in their studies!