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Institute for Retailing, Sales and Marketing
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Assoz. Univ.-Prof. Katharina Hofer

Department M4EM
Deputy member of the board of directors

Curriculum Vitae

Matura with distinction at the Gymnasium Aloisianum, Linz

Studies of business administration at the University of Innsbruck

Doctoral studies in economics at the Johannes Kepler University Linz with scholarship for above-average academic success

Habilitation in business administration

Associate Professor at the Institute for Retailing, Sales and Marketing, JKU Linz (youngest professor at that time)

Head of the Department of International Marketing at the Institute for Retailing, Sales and Marketing

Stays abroad as Visiting Scholar in Atlanta/USA and Kaohsiung/Taiwan

Regular speaker at international conferences, Best Paper Award of the American Marketing Association in Havana/Cuba 2017

Extensive reviewer activities, including member of the Editorial Review Board of the Journal of Global Marketing and reviewer in accreditation procedures

Teaching in Bachelor, Master and MBA programs

Vice President of the Export Club Upper Austria (ECL)

Member of the Marketing Club Linz (MCL)

Implementation of consulting projects with the business practice

Member of the Board of Trustees of the Austrian Broadcasting Corporation (ORF)