Top-class expert panel discussed the question "Loyalty apps, a way across the digital divide?"

Chaired by Oliver Jonke (Editor, medianet), the panel included Robert Hadzetovic (Managing Director, shöpping.at), Walter Lukner (Managing Director, Payback Austria) and Christoph Teller (Head of the Institute, Institute for Retailing, Sales and Marketing).

There was agreement among the experts that loyalty apps must offer customers added value beyond discounts. "When it comes to loyalty, I don't think so much about the financial benefits, but about how the consumer is helped," said Christoph Teller in one of his statements.

The Expert Talk was published in the current issue of Medianet (September 29, 2023) and can also be read online at: