Our guests, including the members of the Marketing Club Linz, Vice Rector Christiane Tusek and students of the institute, discovered the vital impulses for city centre retail!

How dead is dead?
An in-depth analysis of historical developments and current retail trends in Austria's city centres awaited us at the Kulhavy Lectures. Our keynote speaker Roman Schwarzenecker (Standort + Markt Beratungsgesellschaft m.b.H.) focussed on Linz, but with a view to the entire sector. Afterwards, a panel of experts (Wolfgang Benischko from WKO Upper Austria, Manfred Schauberger from Fidus Consult, Lorenz Wied-Baumgartner from Lorenz Wied Consulting) provided an inspiring discussion on the future prospects of city centre retail.

Many thanks also to Christoph Teller (Institute for Retailing, Sales and Marketing (IHaM)) and Ernst Gittenberger (Institute for Retailing, Sales and Marketing (IHaM)) for moderating the evening.