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The 2023 Marketing Summer Cocktail

IHaM celebrates the start of summer by hosting a rooftop party.

[Translate to Englisch:] Team

At a sun-filled loft in the Uni-Center at the Johannes Kepler University Linz, department head Christoph Teller welcomed numerous guests, including Vice-Rector Univ. Prof. Mag. Dr. Stefan Koch, representatives from the JKU Business School, and project partners, to a colourful look back at the past academic year.

Thomas Werani provided interesting insight into the seminar "Interdisciplinary Business Project".  held in cooperation with the voestalpine Steel Division, Fronius International, Greiner AG and Keba AG. The seminar was designed to provide students with a hands-on education to address real-world issues. Ernst Gittenberger presented the IHaM analyses which were of great interest for print and online media. Teresa Schwendtner took a look at past events, such as an award for the best videos made by the students in the course "Introduction to Marketing" and "Praxisdialoge", a series of lectures for students and professionals.

Afterwards, the guests enjoyed refreshments in a casual atmosphere.