On 7.11.2023, the 2nd Practice Talk took place with Andrea Mühleder from JYSK GmbH. In her presentation, Ms. Mühleder focused on the challenges facing the industry.

After flourishing years in which numerous sectors benefited from the cocooning trend, times are now looking bleaker for the retail sector. The economic downturn and rising inflation are leaving their mark, particularly in the non-food sector. In view of these challenges, the question arises as to what opportunities arise for internationally active companies to navigate successfully through these economically challenging times. Adapting to the changing market conditions and implementing flexible business models could be crucial here.

At the end, visitors were given the chance to win a goodie bag in a quiz. We congratulate Davor Ninkovic on winning 1st place and wish him lots of fun with the JYSK products.

The next Practice Talk "Marketing meets Science" will take place on 28.11.2023 in the Agora (Library, JKU).

Here the photo of the event.