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Institute for Retailing, Sales and Marketing
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Theory meets Practice

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As part of the courses "Introduction to Marketing" in the winter semester 2022/23, our students were not only taught the basics of marketing theoretically, but they were also supposed to acquire application-oriented skills. Each group analysed a freely chosen product or service brand and presented the result in a creative video.

As a highlight of this course, the five best groups were invited to the award ceremony for the videos. An independent jury selected the winning video and together with the course leaders and the entire team of the Institute of Retailing, Sales and Marketing, this was celebrated on 1 March 2023. The best group was rewarded with a voucher for a brunch at Kuyo on the JKU campus. At the cosy get-together, the students had the opportunity to exchange ideas with each other and with the course leaders.

We congratulate all students and wish them every success in their further studies and a good start to the summer semester 2023.