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Call for Papers for CERR 2024

We are pleased to confirm that the ninth edition of the Colloquium on European Research in Retailing will take place on 10-12 July 2024 in Jacksonville, Florida. This colloquium will be dedicated to the "Artificial Intelligence in the service of consumers and retail"


The rapid advancement of artificial intelligence has had a transformative impact on various aspects of retailing. From personalized shopping experiences to more efficient logistics processes, the integration of AI has the potential to fundamentally alter the retail landscape. In this context, CERR 2024 invites researchers from across Europe to present their latest findings, research works, and case studies addressing the role of AI in retail.

CERR encourage submissions on topics including:

  • Digital Transformation: Strategies for leveraging AI, e-commerce, and omnichannel approaches to improve retail operations and customer experiences.

  • Consumer-Centricity: How retailers can deepen their understanding of consumer behavior and preferences in an increasingly digital and data-driven world.

  • Supply Chain Agility: Building AI-driven retail supply chains that can withstand disruptions, from global crises to supply chain shortages.

  • Innovation and Adaptation: Fostering a culture of innovation within retail organizations, from new business models to store formats and marketing approaches.

  • Data Analytics: The role of data analytics, artificial intelligence, and machine learning in improving decision-making and personalization in retail

  • Sustainability: Integrating sustainability practices and values into retail operations and products to meet the growing demand for environmentally friendly options.

  • Customer Experience: Strategies for creating exceptional and memorable customer experiences, both online and in physical stores.

  • Retail Workforce: Addressing opportunities in workforce reskilling in an evolving retail landscape.

  • Ethical Retailing: Exploring the importance of ethics, transparency, and corporate social responsibility in retail operations.

  • Emerging Retail Trends: Examine emerging trends such as virtual reality shopping, social commerce, and quick commerce.

  • Policy and Regulation: Examine the impact of regulatory changes on the retail industry, including data privacy, sustainability regulations, darkstore regulations, and e-commerce taxation.

Submissions can take the form of short papers or an abstract. All submitted contributions will undergo rigorous peer review to ensure that only high-quality work is presented.

CERR invitesyou to submit your research papers and participate in this exciting exchange that will contribute to deepening our understanding of the role of AI in retail.

For more information on submitting papers, please visit our website: CERR 2024 - Call for Papers, öffnet eine externe URL in einem neuen Fenster

We look forward to your participation in the Colloquium on European Research in Retailing 2024!