The JKU Business School's vision statements underscore its very nature:
Regional & International: The Business School serves as a hub between research, education, and real-world practices. The School is well grounded and connects to both regional and international developments.
Impact: The connections to be forged also extend to different fields of research, and interdisciplinary research is a key component to create impactful and relevant research and teaching.
Entrepreneurial: The JKU Business School puts special value on entrepreneurial thinking as a key component both on individual and organizational levels, which is understood as both critical thinking and analysis but also appropriate action and innovative as well as risk-taking behavior.
The JKU Business School has created the following six strategic priorities to expand on the vision and derive main areas for the Business School to work on. They are focused on the core components of research and teaching.