The JKU Business School's vision statements underscore its very nature:

• We are a regionally embedded academic hub with an international orientation.
• We enhance connections across disciplines in management-relevant research and teaching.
• We foster entrepreneurial thinking and practice in people and organizations.

Regional & International: The Business School serves as a hub between research, education, and real-world practices. The School is well grounded and connects to both regional and international developments.

Impact: The connections to be forged also extend to different fields of research, and interdisciplinary research is a key component to create impactful and relevant research and teaching.

Entrepreneurial: The JKU Business School puts special value on entrepreneurial thinking as a key component both on individual and organizational levels, which is understood as both critical thinking and analysis but also appropriate action and innovative as well as risk-taking behavior.

The JKU Business School has created the following six strategic priorities to expand on the vision and derive main areas for the Business School to work on. They are focused on the core components of research and teaching.

• Research Collaboration: Foster interdisciplinary research collaboration in our selected areas of focus within the Business School and together with regional & international partners
• Focused Programs: Develop focused programs featuring a clear educational philosophy and based on our vision that is competitive in its respective market
• International Orientation: A strong international direction and mobility to support research and business
• Balanced Portfolio: Enable faculty members to improve on their strengths and attain a balanced portfolio of research, teaching and transfer in support of the Business School
• Executive Education: Support high-quality executive education in accordance with local and regional demands
• Effective Communication: Create effective internal & external communication and high visibility