As part of a guest lecture at JKU, Lars Diener from the POLYTEC GROUP demonstrated how modern controlling operates in a strategic, digital, and…

Porsche: Legend, Brand, Marketing

AI can do the work for you - but only if you know how to use it. It also frees you up to do what really matters - understanding businesses and their…

One of the greatest advantages of the ACT Track is the opportunity to grow outside of academics in three completely different environments. While…

As April came to an end, so did one of the most memorable chapters in the ACT 24/25 journey: the international phase. Over the last seven months, the…

In dynamic markets, it is not enough to have a strategy - the decisive factor is how strategy is created, implemented, reflected upon and further…

new episode: Master's programme Management at the JKU Business School

As part of the seminar "Strategic and Market-Oriented Management in Practice", this semester the students have the special opportunity to apply…

Consequence: consumer confidence is not rising and consumer restraint is not falling