Fast Trader or Fair Trader? Regional or International? The answer is AND. New times call for new strategies and new answers to questions arising from digitalization and internationalization.
The JKU Business School thrives in research, education, and real-world business practices through its commitment to the following core values:
Bold and Entrepreneurial
Firmly anchored in the region, the JKU Business School is an academic hub with an international focus. We not only teach our students to be entrepreneurially minded, we also prepare them to face key challenges of our times: Digital transformation and sustainability.
Connected and Impactful
We offer broad academic and scientific education, making students aware of just how different subject areas connect so they can understand businesses in their entirety and have a real impact as future managers and leaders who are able to think outside of the box.
Curious and Research-led
Each of the JKU Business School's three divisions (Finance & Accounting, Management & Marketing, and Supply Chain & Information Management) feature high-profile researchers who work in their respective subject areas at the frontier of a new knowledge generation. This knowledge forms the basis of effective knowledge transfer – both in the classroom as well as in relation to real-world business practices.
Human and Collegial
Our students have the privilege of getting to know attentive, high-profile researchers as part of a relatively small study group and are able to experience a collegial and work-friendly environment that has become a mainstay at the JKU Business School.
Want to know more about the JKU Business School? Check out this video! When viewing the video, you can choose German or English subtitles.
Young scholars, this is a great opportunity to share and discuss your work!
Paper Development Workshop - Open for contributions
handed over to doctoral student of the Institute for Retailing, Sales and Marketing
on IHaM analyses of consumer behaviour in the extraordinary (pre-)Christmas period 2021.