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Meet the JKU BUS.

Fast Trader or Fair Trader? Regional or International? The answer is AND. New times call for new strategies and new answers to questions arising from digitalization and internationalization.

The JKU Business School is committed to research, education and business practices by adhering to the following core values and encouraging its close peer groups - including students, alumni and partner organizations - to pursue the same values. By following and supporting these core values, the JKU Business School is creating a unique mindset within the JKU to drive the school and its partners forward.

Bold and Entrepreneurial.

Firmly anchored in the region, JKU Business School is an academic hub with an international focus. We not only teach our students to be responsibly and entrepreneurially minded, we also prepare them to face key challenges of our times: Digital transformation and sustainability.

Curiosity-driven and Research-led

Each of the JKU Business School’s three divisions (Finance & Accounting, Management & Marketing, and Supply Chain & Information Management) include high-profile researchers working at the forefront of their respective subject areas as a driving force behind a new-knowledge generation. When it comes to successful knowledge transfer, our faculty members’ insight and expertise serves as a solid foundation, both in the classroom and when it comes to real-world business practices.

Connected and Impactful

Our broad-based academic degree programs provide students with insight as to how different topics interlink, resulting in a stronger understanding of companies on a whole. Our graduates possess highly valued skills and the ability to think outside of the box, and quickly become socially responsible managers and leaders of the future.

Supportive and Collegial

Our students benefit from the Business School's supportive, work-friendly and diversity-rich environment. Be it a small study group or individual interaction, students enjoy both formal and informal opportunities to interact with attentive, high-profile scholars and researchers.


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JKU Business School


Johannes Kepler University Linz
Altenberger Strasse 69
4040 Linz


Management Center
2nd Floor, Room 210 B

We're here for you

9:00 AM - 12:00 PM

Contact Us

+43 732 2468 3070

Send us an E-Mail


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Bachelor's Degree Program

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Master's Degree Programs


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News & Events

News 16.07.2024

Final presentations of the master's seminar "Interdisciplinary Business Project"

We congratulate our Master's students for their professional final presentations, with which they were able to convince our company partners in the seminar "Interdisciplinary Business Project".

This semester, our students worked especially on AI tools (for foresight, innovation management, decision-making and in the B2B Buying Center), scenarios for industrial automation and market validation in radical innovation processes.

Four cooperation partners (voestalpine Steel Division, Fronius International, Greiner AG and KEBA AG) provided the students with these interesting topics and supported them together with the JKU supervisors on the path from concept development to the final presentation. The seminar was once again held as a joint collaboration project between four JKU institutes (Institute for Retailing, Sales and Marketing, Institute of Strategic Management, Institute of International Management and the Institute of Leadership and Change Management).

After the intensive weeks, we finally enjoyed a tour through the Freistädter brewery and a dinner together.

We are very proud of the great work of our students and are already looking forward to the next semester!

News 08.07.2024

PUBLICATION: (Biscaro/Montanari): A cognitive network perspective on creativity. Theorizing network mobilization scripts

A+ Journal - Organization Science

Event 05.07.2024

GRES-IT/IS 5 - Call for Extended Abstracts *** New Dates ***
Extended Submission Deadline June 5th

This is the Call for Extended Abstracts for the 5th Workshop on Green, Responsible, Ethical and Social/Sustainable IT/IS, organized by Prof. Dr. Barbara Krumay, Institute of Business Informatics - Information Engineering & Associate Dean for Research & Impact, JKU Business School.

The Workshop takes place at July 5th, 2024 at the JKU

News 04.07.2024

Future-proof teaching in the age of generative AI

The benefits and risks of generative AI systems like ChatGPT and Midjourney for universities, businesses, and society are currently being discussed in many places. In the "Strategic Leadership" major, students learn to use artificial intelligence to tackle their tasks in various course formats. This ranges from concrete introduction to the use of tools like ChatGPT or Claude in the process of academic writing to specific practice-relevant problem-solving in bachelor's and master's theses. Through this critical engagement with generative AI, it becomes possible to use it in a reflective, adequate, and beneficial manner.

In a complex, disruptive world, leaders, teachers, and students must deal with new challenges and technologies such as generative AI. Our research aims to examine existing teaching formats and learning methods for their suitability in the digital age. We want to understand what competencies leaders need and how students can acquire these competencies. We are pleased that the press is reporting on our research.

With our work in this area, we want to contribute to a better understanding of what competencies leaders need in a digitally shaped environment and how they can acquire them. From our experience so far, it is clear that on the one hand, it's about reducing fears, and on the other hand, about tempering excessive euphoria. While generative AI can take over or simplify many tasks of leaders, it by no means replaces critical engagement with open-to-interpretation, complex situations and a reflective approach in leading people and companies.

„When faced with numerous crises and challenges, organizations will need to adopt new approaches and expertise in an effort to survive and succeed in a global marketplace. When it comes to taking a comprehensive approach that includes digitalization, an international focus and ethics, the JKU Business School is at the forefront in its areas of research, its academic programs, and supporting real-world practices.“
Univ. Prof. Mag. Dr. Stefan Koch
Rector, JKU Linz
Rektor Stefan Koch