• The Bachelor's program is taught entirely in English and studying abroad for a semester (or a year) at one of the JKU's 200+ international partner universities is a mandatory part of the program. 
• The program is clearly structured, enabling you to more efficiently complete the program.
• The JKU campus facilitates international and interdisciplinary exchange. You meet fellow students and professors from approximately 100 different majors and from a wide range of countries. In addition, our program's educational background is closely linked to collaboration efforts with international companies in Upper Austria.

As part of the Bachelor’s degree program in International Business Administration, students are required to complete courses totaling 180 ECTS credits in the following areas:

Curriculum

The curriculum contains detailed information about the required courses. At the start of your studies, you will be required to successfully complete all courses listed under the section "Studies Introduction and Orientation Phase (StEOP)". Once these courses have been successfully completed, you may continue with the program and take other courses.

Your education in International Business Administration will provide you with a clear, global, and interdisciplinary focus on:

International Finance, Accounting and Taxation: Good business is knowing your numbers. You focus on the financials in an international and application-oriented way by first acquiring a basic understanding. You learn about a company's most important pillars: Financial reporting and auditing, management accounting and controlling, financial management and investment, corporate governance and reporting, and business tax management.

International Management and Marketing: When it comes to an international market, what kind of strategic directions are a better fit for my company? What kind of management style fits into my intercultural environment? Will I have to adapt my marketing campaign abroad to given cultural values? You not only study management and marketing across cultures, organizational theory, and international strategy, but also marketing across borders and leadership and change.

Digitalization and Supply Chain Management: Ongoing digitalization brings about various challenges and you focus on current issues in the field. Operations management, supply networks; information systems, E-commerce, innovation management, software development using Python, etc.

Economics: Economics focuses on decisions made by individuals and companies and the resulting interactions. You acquire the tools needed in order to analyze complex problems as well as assess and make recommendations in regard to policy decisions. You learn to understand and interpret data, develop theoretical hypotheses, and test your hypotheses in the real world.

You acquire skills inherent to internationally active experts in business, such as being a creative problem-solver in regard to intercultural issues. Among other things, you will learn about:

• The criteria used for finance and investment decisions at international companies.
• How a company maximizes the use of human resources and equipment in an international context.
• Estimating digitalization factors and using operational information systems.
• The way companies operate legally across borders (free movement of goods, trade agreements, etc.)
• Foundations on how to conduct academic work, mathematics, statistics, an introduction to research methods, and gender and diversity.
• A second language is mandatory. Current options include German, Italian, French or Spanish.
• Social skills, including presentation skills and working effectively as part of a multicultural team.

Graduates of the International Business Administration program at the JKU are qualified to pursue a career at, for example, large international and multinational companies as well as at organizations (NPOs, NGOs). Your educational background trains you as a specialist, able to fulfill different functional tasks at a company such as:

• International Marketing: While a certain advertising campaign may be successful in Austria, cultural issues, among other factors, may keep the same campaign from being successful in another country. The target groups in various regions must be addressed differently and attracted to the product in an alternate way. Learning about international marketing campaigns, strategies and measures, as well as effective communication between countries are among the topics you will learn about.
• International Brand Management/Product Management: You are responsible for a company's products/services ranging from design and development to sales procedures, such as maintaining a brand in an international environment, and methods designed to best position the product and/or increase sales.
• Sales and Export Management: You look after international sales partners and markets, conduct research in regard to market requirements and collect competitive data in order to identify new markets and business opportunities.
• International Human Resource Management: You work at a transnational company, overseeing labor regulations and/or drawing on your educational background to understand other workplace mentalities that influence recruiting or employer branding.
• Finance and Accounting at International Companies: You ensure the parent company's accounting procedures and, if applicable, subsidiaries, focusing on financial and liquidity management or external accounting and internal reporting. You also serve as the contact person for any accounting and tax law related issues.
• International Supply Chain Management: You oversee and organize a company's entire supply chain and logistics in regard to strategy and operations as well as increase process efficiency and productivity. You not only maintain good relationships with suppliers and distributors, you also plan and implement overall supply chain strategies.
• Academic Career: This door is also open to you! Deepen your expertise by pursuing a graduate degree at the JKU or at another university in Austria or abroad.

Program Management

If you have any questions about the Bachelor's degree program in International Business Administration, please do not hesitate to contact us by making an academic advising appointment in advance or stopping by our offices on Mondays between 1.00 and 4.00 PM or Wednesdays between 9.00 AM and noon.

Mag. Verena Leidl
Management Center, 2nd floor, Rm. 211 B 
+43 732 2468 3072
verena.leidl@jku.at

After completing your undergraduate degree, you can continue your education by pursuing an advanced degree:

These academic degree programs may also be of interest: