Marketing is the key interface between a company and its customers. This competence area provides deeper insight into key areas such as

• Global marketing
• Global marketing communication and social media
• Business-to-Business marketing
• Marketing tools, relationship marketing
• Digital marketing
• Marketing projects with business practices
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In the future, top-level management will include a stronger understanding of strategic and international management, due to increased competition, higher levels of complexity, international aspects, and market dynamics. This competence area provides deeper insight into

• Developing strategies (especially for dynamic and complex environments)
• Creating future scenarios
• Creating and understanding innovative business models (particularly with regard to digitalization and the circular economy)
• Addressing processes and challenges of international companies (internationalization strategies, dealing with the phenomena of globalization, forms of international collaboration, working effectively as a part of a multicultural and/or virtual team)
• Planning and implementing interdisciplinary strategic business projects
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Digitalization and globalization are driving business dynamics in all areas. Constant change means managers are often faced with new, complex challenges. Learn how companies can be organized in ways that allow them to learn and change. You will focus on areas such as

• Organizational learning
• Organizational skills
• Management's role in shaping human resources and corporate management
• Individual (leadership) skills
• Ability to work effectively as part of a team
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You will acquire general management skills in the areas of management and marketing, organization, human resource management, managerial and financial accounting, and corporate finance.

You will learn how technology can support business processes, how data can generate information to help strategic decision making, and how digital technologies can be used to develop "business value".

Interactively hone your negotiation skills as well as your presentation and moderation techniques. Understand group dynamics and team development, as well as how to communicate and work effectively as part of an intercultural team.

You will learn how proven marketing methods and innovative digitalization approaches are linked. Your goal is to develop the most efficient and effective marketing concepts and put them into practice in the consumer goods markets, as well as in business-to-business and international markets.

Your state-of-the-art expertise will allow you to interactively implement marketing project approaches to support real-world marketing solutions.

You will not only focus on the challenges facing (inter)national management, but also analyze and develop strategies to successfully navigate complex dynamic environments (such as creating future scenarios).

By studying globally innovative business models featuring aspects of digitalization, openness and the circular economy, you will conduct research on why companies become international, explore the opportunities and risks of entering international markets, and ascertain the challenges of globalization (such as climate protection and sustainability).

At the same time, you will acquire a deeper understanding of human resource management issues (such as Digital Immigrants vs. Digital Natives) and learn in more depth about international and virtual collaboration (you can experience the challenges of virtual collaboration as part of an international simulation study).

In addition, you will work together with a top, local company to play an active role as part of a comprehensive and interdisciplinary hands-on project analyzing complex strategic issues and developing strategic options.

You will strengthen your strategic thinking skills, along with related concepts, and deepen your basic understanding of management processes in order to successfully develop organizations. You will learn more about the complex behaviors that influence individuals, groups and organizations. You will also learn how to shape your knowledge on these levels.

Aside from acquiring expertise in human resource management and designing human resource systems, you will learn about practical approaches to support both human resource development and company development.

You will also fine-tune your understanding of leadership, learning exactly what leadership development is all about.

Yes, provided you are enrolled in the Bachelor's degree program 'Business Administration', the Bachelor's degree program 'International Business Administration' or the Bachelor's degree program 'Business & Economics' at the JKU. Once you have successfully completed 150 ECTS credits, you can log in to KUSSS to register for several courses.

 Click here, opens an external URL in a new window for guidelines to learn about everything you need to know from registering online to enroll to paying tuition fees!

It basically depends on how long you want to take to complete the program and how flexible your employer is. We try to accommodate working students by offering many of the courses in a block format during the evenings and on weekends, making it easier for professionals who wish to earn a graduate degree while working.

Yes, you can. Please contact the program management team for assistance and any questions you may have about studying abroad.