Master's Degree in Management.

Big players in the field of management are successful on both a global and digital scale. Our program prepares you for the kind of professional career you envision. You decide what you want to do - become a leader in marketing, creating corporate strategies, or in executive management and change management.

As a manager, do you want to create innovative business solutions and marketing strategies? Do you want to develop future-oriented strategies for human resource management? Do you want to successfully shape the digital transformation? The JKU Master's degree in Management will enable you to shine in each of these areas and lead companies to success.

Students are well educated in the area of core business management and simultaneously focus on a selected field of specialization (competence areas) :


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Key Facts


Master of Science (MSc)


4 Semesters


120 Credits


English (Level C1)





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Why This Degree is Particularly Attractive

  • This academic degree program provides a solid foundation to start your professional management career. You will develop skills and abilities that are indispensable as a "manager of tomorrow": State-of-the-art professional expertise, a strong background in digitalization, and business savvy personal and social skills.
  • In addition, your studies include active involvement in a comprehensive, interdisciplinary hands-on business project, applying your academic background to address real-world business issues that dynamic and successful regional companies currently face.
  • The "digital transformation" aspect of the program gives you a competitive edge: You not only acquire solid background expertise in digitalization, you also learn how to effectively use digitalization to your advantage in your selected area of competence.
  • You hold an international, English-language degree offered in a thriving economic region in Upper Austria. Students also have the option to take part in a semester abroad program.
  • The European Foundation for Management Development (EFMD) has accredited the JKU Master's degree program Management, confirming the JKU Business School’s high-level of quality education.

Recommended Study Plan

Subject ECTS Credits
General Management Competence 48
Interpersonal Skills and Intercultural Competence 6
Introduction to Digital Transformation and Technologies 6
Competence Area 25
Master's Thesis and Master's Thesis Seminar 23
Electives 12


Areas of Specialization

Students are well educated in the area of core business management and simultaneously focus on a selected field of specialization (competence areas):

Marketing is the key interface between a company and its customers. This competence area provides deeper insight into key areas such as

  • Global marketing
  • Global marketing communication and social media
  • Business-to-Business marketing
  • Marketing tools, relationship marketing
  • Digital marketing
  • Marketing projects with business practices
  • Click here for detailed information

In the future, top-level management will include a stronger understanding of strategic and international management, due to increased competition, higher levels of complexity, international aspects, and market dynamics. This competence area provides deeper insight into

  • Developing strategies (especially for dynamic and complex environments)
  • Creating future scenarios
  • Creating and understanding innovative business models (particularly with regard to digitalization and the circular economy)
  • Addressing processes and challenges of international companies (internationalization strategies, dealing with the phenomena of globalization, forms of international collaboration, working effectively as a part of a multicultural and/or virtual team)
  • Planning and implementing interdisciplinary strategic business projects
  • Click here for detailed information

Digitalization and globalization are driving business dynamics in all areas. Constant change means managers are often faced with new, complex challenges. Learn how companies can be organized in ways that allow them to learn and change. You will focus on areas such as

  • Organizational learning
  • Organizational skills
  • Management's role in shaping human resources and corporate management
  • Individual (leadership) skills
  • Ability to work effectively as part of a team
  • Click here for detailed information

Video about the Master's program in Management

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The Target Group

The Master's degree program in Management is aimed primarily at graduates from the following undergraduate degree programs at the JKU:

as well as graduates from other undergraduate business degree programs at other universities in Austria or abroad, or graduates from universities of applied sciences.

Student Testimonials

We warmly welcome international students! Thuy is from Vietnam and Paillin is from Thailand. Both students have successfully completed the graduate degree program in Management at the JKU. Let them tell you a little bit about what they enjoyed most about studying here.


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What You Will Learn in the Program

In addition to key core aspects in business management, students become experts in the field of digitalization. Students also hone personal and intercultural skills while focusing intensively on a business elective field of choice (competence area). In detail:


Did you know that ... ?

The Master's degree program has been accredited by EFMD, a renowned European accreditation program confirming the JKU Business School's high level of quality on an international scale.

You will acquire general management skills in the areas of management and marketing, organization, human resource management, managerial and financial accounting, and corporate finance.

You will learn how technology can support business processes, how data can generate information to help strategic decision making, and how digital technologies can be used to develop "business value".

Interactively hone your negotiation skills as well as your presentation and moderation techniques. Understand group dynamics and team development, as well as how to communicate and work effectively as part of an intercultural team.

You will learn how proven marketing methods and innovative digitalization approaches are linked. Your goal is to develop the most efficient and effective marketing concepts and put them into practice in the consumer goods markets, as well as in business-to-business and international markets.

Your state-of-the-art expertise will allow you to interactively implement marketing project approaches to support real-world marketing solutions.

You will not only focus on the challenges facing (inter)national management, but also analyze and develop strategies to successfully navigate complex dynamic environments (such as creating future scenarios).

By studying globally innovative business models featuring aspects of digitalization, openness and the circular economy, you will conduct research on why companies become international, explore the opportunities and risks of entering international markets, and ascertain the challenges of globalization (such as climate protection and sustainability).

At the same time, you will acquire a deeper understanding of human resource management issues (such as Digital Immigrants vs. Digital Natives) and learn in more depth about international and virtual collaboration (you can experience the challenges of virtual collaboration as part of an international simulation study).

In addition, you will work together with a top, local company to play an active role as part of a comprehensive and interdisciplinary hands-on project analyzing complex strategic issues and developing strategic options.

You will strengthen your strategic thinking skills, along with related concepts, and deepen your basic understanding of management processes in order to successfully develop organizations. You will learn more about the complex behaviors that influence individuals, groups and organizations. You will also learn how to shape your knowledge on these levels.

Aside from acquiring expertise in human resource management and designing human resource systems, you will learn about practical approaches to support both human resource development and company development.

You will also fine-tune your understanding of leadership, learning exactly what leadership development is all about.

Your Career Prospects

Graduates of the Master's degree program in Management not only study foundational management theory along with a focus on digitalization, but also become experts in a competence area. Program graduates are highly sought-after in many areas of industry and business:

  • Marketing: Experts in (international) marketing are in high demand all over the world, as well as in an export country such as Austria. Your education will qualify you to pursue a career in
    • Marketing Consumer Goods: Strategic Marketing, Product Management, Marketing Communications
    • Business-to-Business Marketing: Strategic Marketing, Business Development, Key Account Management
    • International Marketing: International Marketing Management, International Business Development, International Product/Brand Management
  • Management (or Assistant Management positions): Program graduates are qualified for a variety of management positions (such as strategy development, sales and key account managment, project management) at Austrian companies or at internationally active companies, at corporate headquarters, or at internationally based subsidiaries. As an early career professional, you will be well prepared for assistant management positions, such as an executive assistant, preparing information and concepts that will help with making and shaping strategic decisions, or developing future scenarios
  • Business Consulting: As a management consultant, you would analyze trends and challenges for businesses or entire industries. Based on your analyses, you would create new strategic options and business models. At the same time, you would support companies as they internally implemented these strategies.
  • Start Your Own Company: Be your own boss! This program is ideal to prepare you for the demands young entrepreneurs face in today's business world.

On average, graduates in this field find a job immediately after completing the program. After 3 years on the job, their average monthly gross salary is € 3.496.

„Our MSc Management programs teaches students how to be critical, evidence-based practitioners, and leaders of tomorrow. Our academic team has a distinctive pedagogy approach that supports acquiring expertise in business, innovation, creating an impact, and striving for academic excellence. Our business community is well aware that we are at the deep end of the talent pool.“
Univ. Prof. Dr. Christoph Teller
Program Director and head of the Institute of Retailing, Sales and Marketing
Profilfoto Christoph Teller

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Admission Requirements

In order to be admitted to the Master's degree program, you must fulfill the following requirements.

Still Have Questions?

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Admissions Office


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Program Management

Are you interested in the Master's degree program in Management? If so, please contact us to make an individual academic advising appointment by sending an e-mail to:


Program Director

Univ. Prof. Dr. Christoph Teller
Management Center, 2. Floor, Rm. 205A
Phone +43 732 2468 7025

+43 732 2468 3073

Business School
Management Center,
2nd Floor

Register to Enroll

Secure your spot to study!
Learn more about registration, admission, and deadlines.

Frequently Asked Questions

Click here, opens in new window for guidelines to learn about everything you need to know from registering online to enroll to paying tuition fees!

It basically depends on how long you want to take to complete the program and how flexible your employer is. We try to accommodate working students by offering many of the courses in a block format during the evenings and on weekends, making it easier for professionals who wish to earn a graduate degree while working.

Yes, you can. Please contact the program management team for assistance and any questions you may have about studying abroad.

Program Management

You have further questions about the Master's programme Management? Get in touch!

Still Have Questions?

Do you need help registering or do you have questions about the program? Contact the JKU's Office of Student Information and Academic Advising (SIBS)!

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