The world's first virtual, reality-based master class for executives included top international executives in R&D, innovation, strategy, and marketing from companies such as PALFINGER AG, TETRAPACK INTERNATIONAL and VELUX. Led by Prof. Erik Hansen (head of the Institute for Integrated Quality Design at the JKU), the three-day course featured interactive exercises and real-world cases to show just how companies can benefit from sustainable products and services. The presentation included best-practice examples from, among others, companies such as BMW and IKEA.

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