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Vaccination communication put to the test

An empirical impact measurement of the campaigns

[Translate to Englisch:] Impfen

Due to the suspension of compulsory vaccination, vaccination campaigns are once again coming into focus. The IHaM Institute for Retailing, Sales and Marketing is currently (March 2022) presenting a large-scale analysis of behaviour-influencing communication in the context of the Corona vaccination. The country's leading media have reported. It is nice to see the impact of our institute's research.