An inspiring stay at the Academy of International Business (AIB) South Asia Conference in Kathmandu is behind us! Hosted by Kathmandu University School of Management and the World Trade Organisation (WTO), the event offered a fascinating insight into global business trends. Katharina Hofer attended the conference and presented in the International Marketing, Branding and Consumer Behaviour track. The project deals with "CSR and brand consequences among fashion consumers in advanced and emerging markets.

However, the focus was not only on the varied presentations. The conference offered the opportunity for networking and in the free time you could also get to know the country even better.

Many thanks to the organising team for the great conference and to all participants for the enriching exchange.