- says Univ.-Prof. Dr. Christoph Teller in an interview with the Kronen Zeitung about the consequences of the sharp rise in fuel prices, parallel…

Prof. Dr. Christoph Teller and Dr. Ernst Gittenberger gave interesting insights into current IHaM analyses on retail, sales and marketing at this…

On Tuesday, 28.06.2022, the end of the semester was proudly celebrated at the Marketing Summer Cocktail 2022. With the motto "Caribean Vibes" the…

The Marketing Club Linz and the Federation of Upper Austrian Industry invited to a highly topical talk:

Home office - came to stay!?
Pros and cons of…

Our current IHaM analysis shows that subjective price perceptions are already leading to tangible changes in purchasing behaviour. Due to rising…

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It is great to find our last IHaM analysis as headline on the front page of Austria's biggest daily newspaper. This time we dealt with the effects of…

An empirical impact measurement of the campaigns

On March 10, the Master Seminar “Interdisciplinary Business Project” started with a kick-off event at voestalpine headquarters in Linz. The seminar is…