On Tuesday, 28.06.2022, the end of the semester was proudly celebrated at the Marketing Summer Cocktail 2022. With the motto "Caribean Vibes" the…

The Marketing Club Linz and the Federation of Upper Austrian Industry invited to a highly topical talk:

Home office - came to stay!?
Pros and cons of…

Our current IHaM analysis shows that subjective price perceptions are already leading to tangible changes in purchasing behaviour. Due to rising…

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It is great to find our last IHaM analysis as headline on the front page of Austria's biggest daily newspaper. This time we dealt with the effects of…

An empirical impact measurement of the campaigns

On March 10, the Master Seminar “Interdisciplinary Business Project” started with a kick-off event at voestalpine headquarters in Linz. The seminar is…

The Fronius International student group takes you on their semester journey towards successfully managing their task.

There is no English version available for this article. Please switch to the German version for more information. Please click on the DE at the top…