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Stay calm and Shop! Empirical insights into the consumer behavior before, during and after the Corona shutdown phase

In a series of research studies, Ernst Gittenberger and Christoph Teller (institute of Retailing, Sales and Marketing) looked into the phenomenon of changing consumer behaviour before, during and after the shut-down phase of the COVID19 crisis.

The aim of Prof. Gittenberger's and Prof. Teller's research was to identify antecedents of that change and derive learnings for different retail sectors. Short reports have been published on the Institute of Retailing, Sales and Marketing, opens an external URL in a new window website.

Part 1: Trust in the grocery sector (Vertrauen in den Lebensmitteleinzelhandel)
Part 2: The Shutdown-Phase
Part 3: Online-Shopping
Part 4: Behavioural changes in the time after the shutdown
Part 5: Proximity is the "New Sexy" in retailing
Press report: DIY-retailing in the "Pole-Position"
Press report: Spring awakening

This research sparked quite an interest with the media, resulting in 50 press articles of all major newspapers and magazines!

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Published on

May 18, 2020

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