At the opening event of the practice talks at the Institute of Retailing, Sales and Marketing, Mag. Michael Wallner, Marketing Director at  Brau Union Österreich, opens an external URL in a new window visited the JKU campus. In his online lecture for members of the Marketing Club, Export Club and JKU students specializing in Marketing, Mr. Wallner reported on data-driven marketing and by using examples he gave interesting insights into the marketing practice at Brau Union. The organizers, Prof. Christoph Teller and Dr. Ernst Gittenberger and Host Assoc. Prof. Katharina Hofer, were very pleased with the turnout of this exciting evening. Further events from the practical dialogue series will follow shortly.