As a result of increasing competition and a lack of distinguishability, brands are rapidly becoming increasingly important.
Outwardly, a brand is defined by its symbol, sign, and name.
When it comes to brands, customers associate their experience(s) and perceptions towards the companies.

Experts Mag. Michael Brandtner and Dr. Christian Hadeyer will provide first-hand information about positioning as well as success factors in support of your brand and market positioning.
 

The focus:

» How do we build, position and maintain our brand properly?
» What kind of key words and key images can we use to position ourselves?
» How can we avoid any confusion with other brands?
» What do you need to take into account when registering and using your brand?

Prepping to take part

If you have any drafts, samples, product samples, as well as legal letters or other documents, bring them with you to help with your consultation!

Costs & Fees

The session is free for OIC members! (otherwise the fee is € 45)

Schedule

The event will take place all day; please sign up for an appointment in advance:

Click here to sign up, opens an external URL in a new window

Do you have any other questions?
The Innovation Management team is happy to help!

Call: 05-90909-3548, opens in new window

Learn more about branding via a interview with Christian Hadeyer and Michael Brandner