Fast Trader or Fair Trader? Regional or International? The answer is AND. New times call for new strategies and new answers to questions arising from digitalization and internationalization.
In pursuing our vision, JKU Business School is guided by four value pairs. JKU Business School encourages its immediate stakeholder groups, such as students, alumni and partner organizations, to follow these values as well. In following and promoting these values, a unique JKU Business School mindset is created that guides the School and its partners.
Bold and Entrepreneurial.
Firmly anchored in the region, JKU Business School is an academic hub with an international focus. We not only teach our students to be responsibly and entrepreneurially minded, we also prepare them to face key challenges of our times: Digital transformation and sustainability.
Curiosity-driven and Research-led
Each of the JKU Business School’s three divisions (Finance & Accounting, Management & Marketing, and Supply Chain & Information Management) include high-profile researchers working at the forefront of their respective subject areas as a driving force behind a new-knowledge generation. When it comes to successful knowledge transfer, our faculty members’ insight and expertise serves as a solid foundation, both in the classroom and when it comes to real-world business practices.
Connected and Impactful
Our broad-based academic degree programs provide students with insight as to how different topics interlink, resulting in a stronger understanding of companies on a whole. Our graduates possess highly valued skills and the ability to think outside of the box, and quickly become socially responsible managers and leaders of the future.
Supportive and Collegial
Our students benefit from the Business School's supportive, work-friendly and diversity-rich environment. Be it a small study group or individual interaction, students enjoy both formal and informal opportunities to interact with attentive, high-profile scholars and researchers.
JKU Business School
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Johannes Kepler University Linz
Altenberger Strasse 69
4040 Linz
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Management Center
2nd Floor, Room 210 B
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Want to know more about the JKU Business School? Check out this video! When viewing the video, you can choose German or English subtitles.
This Event is held in German.
Please switch to the German page.
Prof. Dr. Susanne Strahringer will give a lecture on the topic "Digitalisation without IT specialists and managers? - Business informatics' contributions to solving a dilemma".
"Anyone can talk, it takes more to do". This adage is particularly true when it comes to implementing strategies. Ideas alone will not make change happen; they need to be implemented through pragmatic and focused action. This is where the knowledge of strategic management acquired at university is useful here.
Today's guest lecture by Daniel Dommes from Raiffeisenlandesbank Oberösterreich, Operations Division, provided a striking example. He shared his valuable experience of introducing a Balanced Scorecard, which was specifically designed to support the implementation phase. The challenges of finding the right metrics, formulating tangible goals and implementing effective measures were enormous. The most important aspect, however, was the involvement of employees: taking them along on the journey, equipping them with the necessary expertise and generating their enthusiasm.
These findings underline that successful strategy implementation requires more than just theoretical knowledge - it requires commitment, adaptability and, above all, the ability to inspire and take people with you.
Let's discuss: What is your experience of strategy implementation? Have you used the Balanced Scorecard? What challenges did you face and how did you overcome them?
Find out about the Master's degrees the Business School has on offer!