In the Corona Update on April 14, financial economist Prof. Teo Cocca, marketing expert Prof. Christoph Teller and organizational researcher Prof. Elke Schüßler discuss the company's perspective. According to a study made by the JKU's Institute for Trade, Sales and Marketing, the shutdown until Easter in the retail sector alone led to a gross slump in sales of around € 2.6 billion.

While supermarkets, pharmacies or drug stores remained open, the Minister of Health's decree will now also allow building materials stores, DIY and garden centers (regardless of size), and smaller retailers (from opticians to cell phone shops to clothing stores and shoe store) with a customer area under 400 square meters to reopen on Tuesday. In all shops, staff and customers must wear a nose and mouth protection.

However, the damage to trade has already been considerable. Worst affected are larger shops and tourism companies that are still not allowed to open. Production and service companies are also being badly hit. Has the virological focus blocked the view of business necessities? Is there a financial crisis looming after the economic crisis? How do companies get out of the crisis? How does crisis management work from the perspective of organizational research?

Rector Meinhard Lukas discusses all these questions with the following researchers:

• Univ.-Prof. Dr. Teo Cocca, Head of the Asset Management Department of the Institute for Corporate Finance at the Linz Business School at JKU
• Univ.-Prof. Dr. Christoph Teller, Director of the Institute for Trade, Sales and Marketing at the Linz Business School at JKU
• Univ.-Prof. In Elke Schüßler, Head of the Institute for Organization of the Linz Business School at JKU