In the seminar "Interdisciplinary Business Project", students once again have the unique opportunity to have a practical application of their acquired skills by working on current challenges together with TOP companies in the region.

In cooperation with Fronius, Greiner, KEBA and voestalpine, the students will deal with topics such as the development of circular economy strategies (e.g. cars, mattresses), process models for digital business models or sensemaking and sustainability in innovation management.

For the first time, this seminar relies on a collaboration of four institutes of the Johannes Kepler University and thus enables an even more diverse range of cutting-edge topics to be dealt with: Institute of Retailing, Sales and Marketing, Institute of International Management, Institute of Human Resource Management and Change Management and the Institute of Strategic Management.