Good writing is one of the cornerstones of building a career in academia. But how can this be accomplished? We had the pleasure to welcome Manuel Stark, an absolute expert on professional writing, for a joint doctoral colloquium of the JKU Institut für Strategisches Management, opens an external URL in a new window and the JKU Institut of Leadership and Change Management, opens an external URL in a new window). Manuel is a journalist working for major German newspapers (e.g., ZEIT Verlagsgruppe, DER SPIEGEL) and specializing, among others, in science journalism. Together we discussed narratives as a medium for communicating scientific knowledge in an engaging fashion. Thank you, once gain, Manuel Stark! And thank you also to Regina Gattringer, Claudio Biscaro, Roja Alexandra Ratzinger, Fabio Damm, Theresa Füreder, Johannes Winkler, and Philipp Kranewitter for your valuable contributions to this fascinating seminar!