“We’re Young – So We Can” is the JKU’s campaign slogan calling for more critical questioning and having the courage to look at things from new perspectives. In other words, just what are we actually allowed to do? Ask uncomfortable questions? Exactly! But we can do much more than that: we can – and should - be curious. Curiosity is what propels and drives us forward to break up old structures and, if necessary, strike out in new directions.

One of the elements created to promote the campaign’s message included a Linz AG tram featuring the campaign design. The result was not only a lot of buzz, but an award as well. The JKU Tram is one of the winners of the 2021 October Transport Media Awards and is now eligible to be considered for the 2022 Out of Home Award presented in recognition of the most creative outdoor advertising campaigns during 2021.