Our campaign, opens in new window invites you to ask us your questions! And we've collected quite a few, meaning it's now time to answer them. The next question is: Why do Alexa, Siri & Co. have female voices?

Gregor spoke with Martina Mara, head of the LIT Robopsychology Lab, where she and her team conduct research on the interaction between man and machine.

So, what's the deal – why is it Alexa and not Alex?