Kick-off Event of the Master Seminar “IBP” WS23


On October 9, the Master Seminar “Interdisciplinary Business Project” started with a kick-off event at the JKU. The seminar is a cooperative teaching format of the Institute for Retailing, Sales and Marketing, the Institute for Strategic Management, the Institute for International Management and the Institute of Leadership and Change Management.

The project advisors of our four partner companies, KEBA AG, Fronius International, voestalpine Steel Division, and Greiner AG, gave each student group an individual introduction to their business project.

In their projects, students are supposed to successfully solve practical marketing and management problems in B2B markets and to present their solutions to the management boards at the end of the semester.

We are looking forward to an exciting semester!